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Igor Lipkanou

Founder

Igor Lipkanou spent 20 years helping big companies grow, then spent the last five proving the same levers work for small ones.

It's an unlikely path to a small-business stage. A background in computer science and financial engineering. A decade applying analytics to investment management. A stretch managing startups for a $600 million venture fund. Since 2011 he has led 15+ organizational-transformation projects, with teams from five to 200+ people, an average return of about 3.5×, and tens of millions in savings and new revenue for his clients. He's a self-described data junkie who trusts the numbers over the hype.

Somewhere along the way he noticed something. Small business owners are told to run a shrunk-down version of a big company, and that's exactly why it never works. What actually works is the opposite. You take the big-company playbook and flip it. The profit levers are the same. The way you pull them is not.

That became MAGIC Quick Wins, the system he co-authored with Boris Kirillov to help owners stuck under $1M double their profits in under a year. Not by overhauling everything. By changing the right things: small, strategic Quick Wins across the five areas where most businesses quietly leak money.

His core idea is that you don't need a bigger business to make more money. You need a handful of small changes that compound, and a system that keeps running when you're at your kid's soccer game instead of the office.

Igor works with owners across Canada, the US, the UK, Australia, and New Zealand.

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